Terms & Conditions

Last updated: 2026-02-27

These Terms of Service (Terms) are a legal contract between you and Black Belt Digital Ltd (we, us, our, BBD). They govern your access to and use of the Black Belt Digital platform, including but not limited to the website builder, templates, hosting-related features, and the video library of self-help marketing guidance (together, the Service). By visiting, creating an account, starting a trial, paying for a subscription, publishing a site, uploading content, or otherwise using any part of the Service, you agree to these Terms. If you do not agree, do not use the Service.

Who we are and how to contact us

Black Belt Digital Ltd is a company incorporated in England and Wales. Our registered office is [address]. Our company number is [number]. You can contact support at [email protected] and billing queries at [email protected]. If we need to contact you, we will do so using the email address on your account, plus in app notices where available. You are responsible for keeping your contact details up to date.

1. Definitions

Account means your BBD user account.

Builder means the website builder, templates, theme systems, blocks, styling tools, publishing tools, and any related features we provide.

Content means anything that appears in, on, or through your site or your account, including text, images, video, audio, graphics, reviews, forms, downloads, patient images, before and after images, logos, trademarks, metadata, and any personal data.

Customer means the individual or business that signs up for the Service.

End User means any visitor to a site you create with BBD, or anyone who interacts with your forms, booking links, lead capture, messaging, or content.

Fees means subscription charges, add ons, usage charges, and any taxes we must collect.

Partner Offer means any discount, deal, referral, integration, or preferred supplier offer promoted by BBD.

Subscription means a paid plan for access to the Service, billed on a recurring basis unless stated otherwise.

Third Party Service means any external service, integration, plug in, link, embed, widget, payment processor, domain registrar, analytics provider, booking system, CRM, email marketing tool, social platform, or ad platform that is not owned by BBD.

User Content means Content you upload, publish, submit, transmit, store, display, or otherwise provide through the Service.

Video Library means the self-help marketing video repository and any associated documents, checklists, scripts, worksheets, or guidance.

2. The Service and what we provide

BBD provides a DIY website builder and related tools designed to help practices create a simple web presence. We may also provide the Video Library and optional Partner Offers. The Service is promotional and operational only. We do not provide clinical services, medical advice, legal advice, tax advice, regulatory advice, or professional advice of any kind. You must not treat anything in the Video Library as a substitute for tailored professional advice.

We may add, remove, or change features, templates, limits, storage, publishing rules, or availability at any time. If a change materially reduces core paid functionality for your current plan, we will take reasonable steps to notify you in advance, and you can cancel if you do not want to continue.

3. Global use, local laws, and who can use the Service

The Service is offered globally. That does not mean it is designed to meet every local rule automatically. You are responsible for checking and complying with the laws, advertising rules, professional rules, and consumer rules that apply to you, your business, and your End Users in every location where you operate, market, or collect enquiries.

You must be at least 18 years old and able to enter into a binding contract. If you use the Service on behalf of a company, you confirm you have authority to bind that company, and the words ‘you’ and ‘your’ mean that company.

You must not use the Service if you are prohibited under applicable laws, sanctions, export controls, or similar restrictions.

4. Account security and responsibilities

You are responsible for safeguarding your login details and for all activity under your Account, including activity by staff, agencies, contractors, or anyone else you allow to access your Account. If you believe your Account is compromised, tell us promptly and change your password immediately. We may require additional verification to protect you and the platform.

5. Trials, subscriptions, billing, renewals, and taxes

5.1 Trials

If we offer a limited or discounted trial, it is optional and can change at any time. Unless we say otherwise at sign-up, trials convert to a paid Subscription automatically at the end of the trial period. You must cancel before the trial ends to avoid being charged.

5.2 Subscriptions and auto renewals

Subscriptions renew automatically each billing cycle unless you cancel. You authorise us and our payment providers to charge your selected payment method on each renewal date.

5.3 Fees and price changes

Fees, billing frequency, included features, and any usage limits are shown at checkout or in your plan page. We may change Fees, introduce new Fees, or adjust limits. If you are on a paid Subscription, we will give reasonable notice of a price increase before it takes effect for your next renewal. If you continue after the new price takes effect, you accept it.

5.4 Taxes

Fees may be stated inclusive or exclusive of VAT, sales tax, GST, or similar taxes, depending on your location and our tax obligations. You are responsible for all taxes associated with your business, your sales, your services, and your End Users.

5.5 Failed payments, arrears, chargebacks

If a payment fails, we may retry the charge, suspend publishing, restrict access, or display a holding page until payment is resolved. If you initiate a chargeback or payment dispute without first contacting us to resolve it, we may immediately suspend your Account to limit risk. You remain responsible for all Fees and any chargeback costs.

5.6 Cancellations and refunds

You can cancel at any time in your Account settings. Cancellation stops future renewals. Unless required by law, we do not provide refunds or credits for partial billing periods, unused time, unused usage allowances, or unused add ons.

6. Domains, subdomains, and site publishing

6.1 Publishing and hosting

We provide hosting and publishing as part of the Service where included in your plan. We may impose reasonable technical limits to protect platform performance and security, including bandwidth limits, storage caps, fair use rules, and restrictions on certain file types.

6.2 Domains

If we allow you to connect a domain or purchase one through a Third Party Service, that domain is governed by the domain provider’s terms, plus ICANN or local registry rules where relevant. You are responsible for domain renewals, ownership details, and accurate registration data. If a domain expires because you did not renew it, we are not responsible for loss of the domain, loss of traffic, or any resulting loss.

6.3 Suspension and takedown of sites

We may suspend, disable, unpublish, or remove any site or Content if we reasonably believe it breaches these Terms, creates legal risk, creates security risk, threatens platform stability, or triggers repeated complaints.

7. Acceptable use and prohibited activities

You must use the Service lawfully and responsibly. You must not, and must not allow others to:

a. upload or distribute illegal Content, child sexual abuse material, exploitation, or anything that harms minors

b. upload malware, ransomware, spyware, or anything that interferes with the Service

c. attempt to bypass security, rate limits, access controls, or account restrictions

d. scrape, crawl, reverse engineer, decompile, or attempt to extract source code except where permitted by law

e. run high risk services that could damage the Service, including excessive automated requests, crypto mining, or botnets

f. impersonate others, misrepresent affiliation, or mislead End Users

g. upload infringing Content, including copyrighted images, videos, music, fonts, or trademarks without permission

h. publish hateful, harassing, discriminatory, or violent Content

i. collect personal data unlawfully, or mislead people about how you use their data

j. use the Service for unsolicited bulk messages, spam, or deceptive marketing

k. publish regulated or restricted products and services where unlawful, or where your plan and local rules do not permit it

l. use the Service in a way likely to generate regulatory complaints or reputational harm to BBD

8. Your Content, your responsibilities, and consents

8.1 Accuracy and compliance

You are solely responsible for your User Content and any claims you publish on your site, including pricing, results claims, clinical claims, suitability claims, testimonials, before and after imagery, qualifications, accreditations, and regulatory statements. We do not verify credentials, we do not verify claims, and we do not guarantee that your Content complies with local advertising rules.

8.2 Patient images, consent, and special category data

If you upload patient images, before and after images, or any Content that includes personal data, you confirm you have valid consent and a lawful basis for processing and publishing that data, including explicit consent where required for health-related information. You must keep your own consent records. If someone complains to us about your Content, you are responsible for handling that complaint properly and promptly.

8.3 Prohibited content categories and higher risk sectors

Even if legal in some locations, we may restrict or refuse Content categories that create disproportionate risk for the platform, including content that promotes dangerous procedures, illegal drug sales, exploitative practices, or deceptive medical marketing. We can do this at our discretion to protect the platform and our payment, hosting, and infrastructure relationships.

8.4 Content moderation and removal

We are not obliged to monitor User Content. We may review, remove, disable, or restrict access to Content at any time. We may also disclose Content to law enforcement or regulators where required or where we reasonably believe it is necessary to prevent harm or comply with legal obligations.

9. Licences you grant to BBD

You keep ownership of your User Content. You grant us a worldwide, non-exclusive, royalty-free licence to host, store, cache, copy, reproduce, display, distribute, and otherwise use your User Content as needed to operate, secure, maintain, and improve the Service, and to provide the features you choose, including publishing your site to the public internet. If you use marketing or showcase features, you also grant us a licence to use your site name, logo, and screenshots for marketing BBD, unless you opt out in writing.

10. BBD intellectual property, templates, and feedback

All rights in the Service, Builder, templates, themes, block libraries, UI, code, trade marks, and Video Library are owned by BBD or our licensors. We grant you a limited licence to use templates and the Video Library for your internal business purposes while your Subscription is active. You must not resell, redistribute, publicly share, or republish the Video Library, or provide access to it to anyone outside your organisation.

If you provide suggestions, ideas, or feedback, you agree we can use it without restriction and without paying you.

11. Third Party Services, Partner Offers, and external links

The Service may integrate with Third Party Services or link to them. Third-party services are not controlled by BBD. Their availability, security, pricing, and performance are their responsibility, not ours. If you choose to use a third-party service, you do so at your own risk and under that provider’s terms. We are not responsible for outages, data loss, breaches, or charges caused by Third Party Services.

Partner Offers are optional. We may receive referral fees or commercial benefits for introducing you to partners, or we may not. Either way, Partner Offers are not endorsements, and you must do your own due diligence. We do not guarantee results, savings, suitability, or compliance.

12. Data protection, privacy, and your obligations

We will process personal data in line with our Privacy Policy, which forms part of these Terms. Where we process personal data on your behalf as part of providing the Service, you agree to comply with your own obligations as a controller, including providing privacy notices, collecting valid consents where needed, responding to data subject requests, and keeping appropriate records.

International transfers may occur because the internet is global and because sub-processors may operate in other countries. We will take reasonable steps to use appropriate safeguards where required.

13. Security, backups, and data retention

We use reasonable technical and organisational measures to protect the Service. No platform is perfectly secure. You accept that online services carry risk, including unauthorised access, loss, corruption, or interruption. You are responsible for keeping your own backups of key Content, including images and copy.

We may perform backups at intervals we choose. Backups are for disaster recovery, not for you to rely on as your only storage. On termination or long-term non-payment, we may delete your Content and site data, and backups may persist for a limited period before rotation.

14. Service availability, maintenance, and support

We aim to keep the Service available, but we do not guarantee uninterrupted or error-free operation. We may conduct maintenance, upgrades, security patches, and performance work that affects availability. Support is provided as described in your plan and documentation, and may vary by plan.

15. Marketing features, SEO, and analytics disclaimers

If we provide SEO tools, analytics dashboards, tracking, tagging, or marketing guidance, those are tools and guidance only. We do not guarantee rankings, traffic, leads, revenue, or any business outcome. Search engines and platforms change constantly and results depend on many factors outside our control. You are responsible for legal compliance in marketing, including cookie consent, tracking consent, and marketing opt-in rules for your location.

16. E-commerce and payments

If you use the Service to sell products or services, you are the merchant of record unless we explicitly say otherwise. You are responsible for consumer rights, refunds, delivery, taxes, age restrictions, chargebacks, and complaints. If you use payment processors, their terms apply. We are not responsible for disputes between you and your customers.

17. Suspension, restriction, and termination

17.1 Termination by you

You can cancel your Subscription at any time. On cancellation, we may immediately restrict access and unpublish your site, or we may allow access until the end of the billing period, depending on plan rules shown to you at the time of cancellation.

17.2 Suspension or termination by us

We may suspend or terminate immediately if you breach these Terms, if your use creates a legal or security risk, if we receive repeated complaints, if you do not pay Fees, or if we must do so to comply with law or instructions from regulators, payment providers, or infrastructure providers. Your current terms already support this stance.

17.3 Effects of termination

On termination, your right to use the Service ends. We may delete your Account and Content as described in these Terms. You remain responsible for unpaid Fees, chargebacks, and any liabilities incurred before termination. Clauses that by their nature should survive will survive, including intellectual property, disclaimers, liability limits, indemnities, and dispute terms.

18. Warranties and disclaimers

To the fullest extent permitted by law, the Service is provided as is and as available. We make no warranties that the Service will be uninterrupted, error-free, secure, or that it will meet your requirements. We disclaim implied warranties where permitted, including merchantability, fitness for a particular purpose, and non-infringement.

Nothing in these Terms removes rights you cannot waive under mandatory laws, including certain consumer rights where they apply.

19. Limitation of liability

This section is important. Read it carefully.

To the fullest extent permitted by law, we will not be liable for any indirect, incidental, special, punitive, exemplary, or consequential losses, or for loss of profits, loss of revenue, loss of goodwill, loss of customers, loss of opportunities, loss of data, business interruption, or costs of substitute services, even if we were advised such losses were possible.

To the fullest extent permitted by law, we are not liable for losses arising from: your Content, your claims, your compliance failures, your consents, Third Party Services, domain issues, hacking, outages, maintenance, data loss, chargebacks, disputes with End Users, platform changes, or inability to access the Service.

If we are found liable to you for any reason, our total aggregate liability for all claims in a 12 month period will not exceed the amount you paid to us in the 12 months immediately before the event giving rise to the claim.

Nothing in these Terms limits liability for death or personal injury caused by negligence, fraud, fraudulent misrepresentation, or any liability that cannot be limited under applicable law.

20. Indemnity from you to us

You will defend, indemnify, and hold harmless BBD, our directors, officers, employees, agents, and suppliers from any claims, demands, losses, liabilities, damages, fines, and expenses (including reasonable legal fees) arising from or related to: your Content, your site, your products and services, your marketing, your breach of these Terms, your violation of law, your infringement of third party rights, your failure to obtain consents, and any claim by an End User or regulator relating to your business.

21. Disputes, governing law, and jurisdiction

21.1 Governing law

These Terms and any dispute or claim arising out of or in connection with them are governed by the laws of England and Wales.

21.2 Courts

If you are a business user, the courts of England and Wales will have exclusive jurisdiction, except where we choose to bring proceedings in your local courts to enforce payment or intellectual property rights.

21.3 Mandatory local rights

If you are a consumer, or if mandatory laws in your country require a different approach, those mandatory rights apply.

21.4 Informal resolution first

Before starting formal legal action, you agree to contact us and try to resolve the issue informally for at least 30 days.

22. Class actions and representative claims

Where permitted by applicable law, you agree to bring claims against us only in your individual capacity and not as a claimant or class member in any purported class or representative proceeding.

23. Changes to these Terms

We may update these Terms from time to time. We will post the updated version on our website and update the last updated date. Continued use of the Service after the updated Terms are posted means you accept them.

24. Miscellaneous legal terms

24.1 Entire agreement

These Terms, plus any plan specific terms, policies, and incorporated documents, form the entire agreement between you and us regarding the Service. You confirm you have not relied on statements not set out in these Terms.

24.2 Severability

If any part of these Terms is found unlawful or unenforceable, the rest remains in effect.

24.3 Assignment

You may not assign or transfer your rights or obligations under these Terms without our written consent. We may assign these Terms as part of a merger, acquisition, reorganisation, or sale of assets.

24.4 No waiver

If we do not enforce a provision, that is not a waiver of our right to enforce it later.

24.5 Language

If we provide translations, the English version controls where allowed by law.

Annex 1 Product Specific Terms for the Video Library

A. Licence and permitted use

We grant you a limited, non exclusive, non transferable licence to access and view the Video Library for your internal business education. You must not share logins, rebroadcast content, upload it elsewhere, sell it, or distribute it.

B. No guarantees and no advice

The Video Library is educational guidance based on general marketing principles. It does not guarantee performance or results, and it is not tailored advice. You are responsible for applying it lawfully and appropriately in your market.

C. Content protection and enforcement

We may use technical measures to protect content, including access controls and watermarking. If we reasonably believe your access is being shared or misused, we may suspend or terminate access without refund.

Annex 2 Partner Offers and referrals

A. No endorsement

Partner Offers are informational and optional. We do not guarantee the partner’s performance, compliance, security, or suitability.

B. Your due diligence

You must carry out your own checks, agree terms directly with the partner, and handle disputes directly with them.

C. Commercial relationships

We may receive referral fees or other benefits. This does not change your Fees to BBD unless explicitly stated at checkout.